What I’m building
Each business sits on what the one before it taught me. The oldest is at the bottom. The top layer is still going up. Each role in detail
Next layer
Sonic Growth
Founder
The growth practice I am building out of this work: offers, funnels, CRM and AI operations for owner-operated businesses.
sonicgrowthai.com2026
Jeweler Maxwell
Jewelry and watch content
Where I publish jewelry and watch content: what pieces are actually worth and why. Authenticated watches, fine jewelry and custom design, through San Diego Jewelry Buyers.
jewelermaxwell.comSep 2026
Strategic Employment Advisors
Co-Founder & Director of Business Operations
Lead business operations for a San Diego firm providing workplace investigations, employment law and training, led by Tamara Keller, Esq. I built the operating side: website, CRM, client onboarding, scheduling and follow-up.
strategicemploymentadvisors.comMay 2026
San Diego Jewelry Buyers
Chief Operating Officer
Lead operations and digital growth for a downtown San Diego buyer, seller and lender of jewelry and watches, established 2006. Team priorities, SOPs, marketing, e-commerce, CRM and automation.
- established
- 2006established
- stars on Google across 600+ reviews
- 4.9stars on Google across 600+ reviews
- eBay reviews, 100% positive over 27 years
- 2,300+eBay reviews, 100% positive over 27 years
- customers in one CRM
- 1,600+customers in one CRM
Mar 2024
Property management
Director of Property Management
Direct residential portfolios in Las Vegas and California for Riverview Center Inc. and San Diego Properties LLC: property and on-site managers, financial reporting, leases and compliance, 1031 exchanges and new acquisitions.
- in real estate under management
- $20M+in real estate under management
- in annual rental revenue
- $1.8M+in annual rental revenue
What I work on
The same four problems come up in every business I have run. I handle them myself, with AI doing the repetitive parts.
- Offers and pricing
- What you sell, to whom, at what price, and why someone says yes.
- Funnels and CRM
- Every lead captured, answered fast, and followed until it closes or says no.
- AI operations
- Assistants and automations that take repetitive work off the team.
- Teams and SOPs
- Clear owners, written processes, and numbers people can act on.
People I’ve helped
A teacher selling on Teachers Pay Teachers
Moved her classroom resources from a marketplace listing to a store she owns. Built the Shopify storefront from her existing catalog and set up the ads behind it.
A retiring Wall Street COO starting an executive coaching practice
Turning a Columbia coaching certification into a business: the offer, the pricing ladder, the intake assessment and the go-to-market plan.
Valedictorian address, Patrick Henry High School, 2026
“Decide you’re going to add to the stack instead of narrating its collapse.”Read the speech and the thinking behind it
Get in touch
For partnerships, projects, or a conversation about your business. I read every email.